Who's the king?

A road sign on the way to Jerusalem, Israel.

Explanation:
1. The sign "ELVIS" is for a restaurant ahead with a very big sculpture of Elvis.
2. The Hebrew sign at the lower left corner is stating "Long live the king messiah", with the picture of the "the lubavitcher rebbe", which is Rabbi Menachem M. Schneerson, the one that many members of the Chabad Jewish movement believe to be the messiah (He died a while ago, but that didn't stop them from still believing he is the messiah...).